Trace your road… with a smile!
The agency Tulipe asked us to boost the launch of Fulli and to highlight the DNA of this very young, but already very beautiful, brand.
We decided to create a 3D film that embodies the simplicity and good mood of travel, that delivers a message of conviviality and joy.
Modeling, animating and sound-designing this universe was a pure recreational pleasure.
And in the end, a launch campaign much larger than expected. Initially intended for the web, the film finally also became an ambassador of smiles and travel on television.
Have a good trip!
Client: Fulli
Agence: Tulipes&Co
Creative Director : Hugo Depraiter
Project Manager : Coralie Bravard
Copywriting : Hugo Depraiter
Art Direction : Hugo Depraiter, Alexandre Ollier, Sovatta Sin
3D Modeling and Animation : Alexandre Ollier, Sovatta Sin
Motion Design : Hugo Depraiter, Alexandre Ollier
Post-production Assistant : Emeric Ressy
Composition and Sound Design : Pierre Picot