Duten. Rebrand.

What do you expect from a faucet? That it is robust, elegant, functional, and shiny. That is what we did by redesigning the visual identity of Duten, a French brand of sanitary accessories and faucets.

We wanted to use the logo’s signature diagonal line to develop an entire visual universe.

Each design is based on the idea of a crosswise movement that breaks up the rigidity of the grid.
Faucets and other fixtures—typically static and cold—become dynamic, desirable, elegant, and stylish objects.