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Case. Old El Paso x Lena Situation.

Artefact is behind one of the most unexpected commercial collaborations! Old El Paso, the famous Mexican food brand, is partnering with Lena Situations, the lifestyle influencer of the moment. Artefact entrusted us with the production of the case study that tells the story of this surprising collaboration.

We created a collage-style case study for this multi-award-winning campaign.

Crédits

Client: Old El Paso
Agence: Artefact

Creative director: Hugo Depraiter
Art director : Pierre Albanese
Motion design : Pierre Albanese, Doriane Blondeau
Sound Design : Pierre Picot