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Back Market. Repair Month.

We partnered with Back Market on their latest anti-obsolescence campaign with a video combining 3D and 2D character animation. It’s fun, it’s socially conscious, and it reminds us that those Big Tech guys are, after all, sometimes evil geniuses.
It’s even more entertaining to have a Texan technocrat battle a computer mouse.

Crédits

Creative Director : Hugo Depraiter
Project Manager : Maël Hajos
Director : Hugo Depraiter Motion Design et 3D : Gregoire Boust, Ento, Lucas Ménard, Guillaume Estrade, Hugo Depraiter
Color Grading : Nicolas Trolet
Sound Design : Pierre Picot